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Earlier this week GlobalGrind was invited to attend the launch of Lola, a new boutique hotel residing on the East Side of NYC.

Lola is the revamped Hotel Thirty Thirty which originally was built as the storied Martha Washington.

Doors opened on December 1st and they revealed a multi-million dollar renovation including a bespoke decorative lighting scheme by world-renowned image maker, Matthew Rolston for the Susan Jaques-designed lobby.

PHOTOS: Michelle Trachtenberg Fends Off A Stage Five Clinger

Some of the boldfaced names who attended the grand opening including Michelle Trachtenberg, Robert Verdi and George Wayne of Vanity Fair.

In addition to impromptu theatrical performances, guests were entertained with DJ sets by Chris Beltzer and Tennessee Thomas.

Lola is located at 29 East 29 Street NYC. We suggest you check it out!