This holiday season don’t hit the spam button if you get a Ralph Lauren Christmas card in your email inbox!
That’s because the American designer wants to change the way you shop for the holidays. How so? Through an old fashioned method: catalogs and Christmas greeting cards.
“We wanted a creative way to engage our customers and drive traffic for the holidays through e-commerce, so we created the Rugby MYO Holiday Card,” David Lauren, SVP of advertising, marketing and corporate communications, wrote in an email to Mashable, who broke the story this morning. “This is a fun and innovative way to simultaneously introduce friends to Rugby and share custom messages for the holiday season.”
The greeting cards were made in the style of RL’s Rugby Catalog and, according to Mashable, “the virtual cards show models walking in and out of animated thumbnail images while holding block letters that spell out a greeting of your choice. The names and prices of the goods they are wearing are listed underneath. Two clicks later and you’ve added one of those items to your shopping bag.”
We think this is so cool and forward thinking. Welcome to the future! Want to try this out yourself? Head here!