Taylor Swift’s NaturalLuxe Mousse Mascara CoverGirl ad is the latest print ad to be banned! Not because of any kind of sexual or violent innuendo, but for excessive photoshopping.
Taylor’s appearance was altered due to post-production enhancement and not the work of the beauty product itself. Procter&Gamble has agreed to discontinue the advertisement, after complaints from the National Advertising Division (NAD) a watch dog agency.
“The NAD, which serves as the advertising industry’s self-regulatory forum, asked P&G to substantiate “superior performance claims” about the mascara, including boasts that it creates “2X more volume” and is “20% lighter” than competing brands.
P&G pulled the ads when it received the inquiry. We think Taylor is so gorg she barely needs any photoshop, as it turns out, she doesn’t!