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I have known Jay and Beyonce since they were just getting started. I have watched them take over the world, literally, with their incredible artistic talents and their remarkable humbleness as great humanitarians. The two are famous for their work, unlike so many in our culture who rise to stardom by playing to the media’s cheaper seats. They can handle the real stage as great as anyone in the world. I saw Beyonce dance her heart out at her Roseland performance over the summer and saw Jay and Kanye own MSG a few months back. They are truly hip-hop royalty.

When Beyonce announced her pregnancy with just a tiny hand gesture at the MTV Music Awards, she almost crashed the internet – setting a Twitter record with over 8,668 tweets a second mentioning her baby bump. 

Jay just smiled and Kanye instantly became an uncle. The next few months had the world buzzing and when Blue Ivy Carter was welcomed into the world on Saturday night, once again, Jay and Beyonce made history. Within seconds, they had almost every trending topic on Twitter and Facebook going in tail-spins. The news of their baby’s birth is the story of the year … I know the year is only 8 days old. But on GlobalGrind yesterday, we had the most traffic in the history of the company by two-fold.

Jay and Beyonce are not ones who get excited about being in the public limelight, they love to perform and love their fans, but they could do without all of the paparazzi and the celebrity lifestyle. Not once have they used their fame for personal gain or selfishness. 

They are a quiet and private couple who continue to share their real gifts of music, art and charity. I congratulate them on their first child and if they need a babysitter in a few years, I bet Ming and Aoki will be happy to come over.

Russell Simmons  

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