Magical device manufacturer Apple announced plans to save our children from developing hunchbacks!
At a press conference at the Guggenheim Museum in NYC this morning, the Cupertino based company let parents and educators know that textbooks will be coming to the iPad – thereby saving our kids from lugging around 50 pound knapsacks filled with barbells disguised as textbooks.
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Reports The Wall Street Journal:
“Education is deep in our DNA,” said Philip Schiller, Apple’s senior vice president of world-wide marketing, at an event Thursday at the Guggenheim Museum in New York. Schiller noted that education institutions already use more than 1.5 million iPads and have access to more than 20,000 education apps.
At the event, Schiller unveiled iBooks 2, a new textbook experience for iPad. “These are beautiful books. Interactive, gorgeous, fun, engaging. Kids are really going to love to learn with textbooks in iBooks.”
McGraw-Hill Cos. (MHP), Pearson PLC (PSO, PSON.LN) and Houghton Mifflin Harcourt are among the education-publishing companies most likely affected by an Apple textbook announcement. The companies have experimented with interactive approaches, such as allowing students to take quizzes as they read and hear audio for foreign-language study, but many digital textbooks have looked a lot like their physical counterparts.
Apple stock is presently trading at $429.01 a share, about the cost of an iPad. The announcement is the first major Apple product unveiled since the death of Steve Jobs in October.
The iBookstore just got crowded.
SOURCE: WSJ
