The Daily Grind Video

It’s well known by now that when H&M does their collaborative projects, they make sure they do it big!

This may be why the Swedish-based company called upon Academy Award and Golden Globe winner Sofia Coppola to direct the commercial for their upcoming collaborative effort with Italian luxury brand, Marni. 

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The commercial is set in Marrakech, Morocco and features actress Imogen Poots and other beautiful twenty-somethings fully clad in Marni for H&M as they navigate through the Moroccan city.

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The commercial is filmed in Coppola’s signature style of sophisticated detachment. H&M didn’t even need a half naked David Beckham for this one!

The collection will be in stores on March 8th. You can take a look at the video above and a behind the scenes video below.

Global Grind

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