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Fashion Week is typically all about the clothes, but Milliner Robyn Coles decided to take the fabrics off the runway all together for her show during London Fashion Week.

The 31-year-old designer sent models down the runway completely in the nude with her line of hats on, and clothes off.

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One of the four nude models happened to be Glamour model and former Miss Wales, Sophia Cahill, who was carrying some extra baggage during the runway show: an 8-month pregnant belly.

Robyn said she wanted to include the friend and former beauty queen on the catwalk because pregnant women are a rare sight on fashion runways, and a sight Sophia was.

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In a previous interview with LDNFashion, Robyn said while it was important for her to use models of different shapes and sizes. She admits that her main motivation for getting the ladies out of their underoos was for publicity, a stunt she surely pulled off.

“Arguably, a major part of fashion week is to attract publicity for your brand and to get more people interested in it. The nudity is just to get people in the door, but once they are there they will look at the hats! We’re all grown ups… it does still make me giggle though!”

We wonder if there were any eyes on the hats at all?

Milliner Robyn Coles’ fashion presentation during London Fashion Week.