Well-known yoga enthusiast Russell Simmons is launching an expansive yoga line called Tantris to help fellow yogis look really good.
- Simmons inked a multi-year licensing deal to develop Tantris, which will include women’s and men’s activewear, meditation beads, yoga mats, pillows and scented candles.
- After its release in department stores, specialty stores, health clubs and spas this fall, Simmons will later take it to the next level and open Tantris stores, yoga studios, juice bars and even a vegan restaurant!
“After doing yoga, I feel alive and awakened. I want to give people that feeling or to teach people who want to learn more about yoga,” Simmons told WWD yesterday. “I see yoga studios starting to grow and yoga classes getting more crowded. I see [yoga] brands continuing to grow. I’m doing this because of my passion for yoga not because I’m that kind of business guy.”
After convincing many celebrities to include yoga in their lifestyle to help them reverse the aging process like it’s been doing for him, we believe him!
With 1.47 million followers on Twitter, Simmons will have no problem sharing his passion and introducing yoga to the masses.