The Daily Grind Video

Giorgio Armani and the good folks over at Emporio Armani released the Sense of Being campaign to correspond with the 2012 Olympics in London.

The video exemplifies the core values of the collection and campaign: endeavor, courage, teamwork and drive. It’s a veritable ode to sport and performance, coupled with a passion for excellence and determination.

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The video features Italian athletes throughout, including rhythmic gymnast Anzhelika Savrayuk, high jumper Antonietta Di Martino, water polo player Matteo Aicardi and fencer Andrea Cassara.

The video ends with the quote “Bringing Italian Style To The World Of Sport, Makes Sense.” We guess the Emporio Armani brand wanted to stand behind the athletes from their home. 

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We can’t knock them for their national pride, and because of it, we’re sure that the collection will be just as popular in the U.S. as it is in Italy.

Check out the athletes wearing the E7 Emporio Armani collection for the 2012 Olympics in the video above.

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