Gucci & Fiat are really putting a lot of work into getting the word out there for their collaborative Fiat 500s by Gucci.
Last week we showed you a short film by Director Chris Sweeny, along with Italian Vogue’s Franco Sozzani and Purple’s Olivier Zahm where the Fiat 500s were made out of hundreds of smaller Gucci parts.
The campaign will be comprised of 5 short films and the latest one is by Chinese Fim Director Alexi Tan.
Tan is a modern Chinese feature film director whose work has been featured at the Venice International Film Festival, and his film “Divergence” is about two lovers (played by China’s rising stars Feng Shaofeng and Xiong Naijin) whose secret affair is embodied by matching Fiat 500s by Gucci.
What’s better than a high-speed romance, spiced up by a little bit of Gucci?
Take a look at the Divergence video by Alexi Tan for the Fiat 500s by Gucci in the video above.