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Leave it up to IKEA to come up with a digital camera made completely out of cardboard.

The Swedish furniture company jumped into the photography market with the KNÄPPA Cardboard Digital Camera.

It’s a 2.3 megapixel camera that is in no way meant to compete with a Cannon or a Nikon. In fact, it will be given out to customers completely free of charge to help promote IKEA’s upcoming PS Furniture Collection.

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The recyclable camera is no frills, but is completely recyclable and made out of one piece of folded cardboard, which is secured by two plastic screws. A single circuit board holds all the electronics, camera sensor and integrated USB connector.

It was designed by Jesper Kouthoofd and is being billed as the world’s cheapest digital camera. Once 40 pictures have been taken you can upload your pictures via a built-in USB, and transfer your images the same way that you would with any normal digital camera.

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You can take a few close up looks of the KNÄPPA Cardboard Digital Camera in the gallery above, but if you would like a breakdown of the camera’s “capabilities” from the designer Jesper Kouthoofd, have a look at the video below.