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Perfume isn’t the easiest thing to promote. It more or less speaks for itself once people smell it. Of course there is something to be said about the celebrity who is selling it, and how that relates to the amount of bottles being sold, but the longevity undoubtedly comes down to how good the perfume smells.

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Lady Gaga has finally revealed not only how her new perfume “Fame” smells but also how the bottle looks.  Designed in collaboration with SHOWstudio’s Nick Knight, the bottle is a basic oval shape with what almost looks like a gold claw adorning the top. The perfume is said to be the first black perfume that sprays on clear so that it won’t damage your clothing.

The actual scent has been described as smelling like everything from “blood and semen” to an “expensive hooker.”

According the the press release:

Lady Gaga Fame is the first ever black eau de parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame …
The innovations in Lady Gaga Fame go beyond the black-to-clear fluid: The olfactory structure itself is also very rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure — a hierarchy of sorts with top, middle and base notes.

This fragrance, on the other hand, has a unique structure called the “push-pull” technology, where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crated to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.

The scent is built around three main accords: dark, sensual, and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron, and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed tiger orchid & jasmine sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving Lady Gaga Fame its signature as a scent.

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You can take a look at a few pictures of the actual bottle and packaging of Lady Gaga’s “Fame” perfume in the gallery above.

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