The Daily Grind Video

Louis Vuitton is featuring the World’s Greatest Boxer, Muhammad Ali, in their new ads and has released a trailer giving a sneak peek into their “Core Values” campaign!

A couple weeks ago, we posted an ad of Muhammad Ali with his adorable grandson for the luxury brand’s new campaign.

PHOTOS: New Louis V Ad Shows Off Muhammad Ali & His Adorable Grandson!

Today, they released a video, titled Muhammad Ali – The Greatest Words, which gives a glimpse of what’s to come for the campaign. With the help of calligrapher Niels Shoe Meulman and lyricist Yasiin Bey  – aka Mos Def – the video celebrates Ali’s inspirational words.

According to the Telegraph, the campaign “celebrates Vuitton’s timeless classics in real situations on ‘real’ people – meaning celebrities rather than models – and runs alongside their seasonal ‘fashion’ campaigns.” Angelina Jolie was the face of Core Values last year.

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Yves Carcelle, chairman and CEO of Louis Vuitton, said, “Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond.”

Check out the inspirational video above!