A couple weeks ago, we posted an ad of Muhammad Ali with his adorable grandson for the luxury brand’s new campaign.
Today, they released a video, titled Muhammad Ali – The Greatest Words, which gives a glimpse of what’s to come for the campaign. With the help of calligrapher Niels Shoe Meulman and lyricist Yasiin Bey – aka Mos Def – the video celebrates Ali’s inspirational words.
According to the Telegraph, the campaign “celebrates Vuitton’s timeless classics in real situations on ‘real’ people – meaning celebrities rather than models – and runs alongside their seasonal ‘fashion’ campaigns.” Angelina Jolie was the face of Core Values last year.
Yves Carcelle, chairman and CEO of Louis Vuitton, said, “Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond.”
Check out the inspirational video above!