Ralph Lauren often sets the standard for all things preppy or WASP-y. His Polo, Black and Purple labels can easily be dressed up, but his newer Denim & Supply label has a much more laid back and casual feel.
To promote the fall 2012 season, Denim & Supply teamed up with the popular Swedish DJ and producer Avicii for a really fun promotional video featuring an exclusive remix of Avicii’s track “Silhouettes.”
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All of the video’s models, including the DJ himself, are wearing new items from the fall collection. Avicii and the rest of the cast looks like they are having a great time and as the party rocks on, the clothing stays cool.
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While a full-length version of the track has yet to be released, you can check the full promotional video by Avicii for Ralph Lauren’s Denim & Supply line in the video above.
