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When it comes to men’s fashion, for many New Yorkers, ODIN is a one-stop shop. The highly curated boutique counts the Soho area as the location of its flagship store, but also has locations in both the East and West Village. So when it came time for Target to choose a store to participate in their Shops at Target collection, it was natural for ODIN to get an invite. 

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The Shops at Target project is a collection of small boutiques that were given the opportunity to design at a massive scale affordable to the masses.

ODIN’s owners, Paul Biradi and Eddy Chai (brother to Richard), have great taste for the clothes they offer in their store, so they were able to successfully make a collection that looked equally as amazing for the shopper that may not necessarily be able to afford the selection at ODIN.

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ODIN at Target will be in stores and online through Target beginning on September 9. The range features plenty of plaid shirts, black and navy jackets, and accessories that will carry your wardrobe into winter. For a sneak peek into how the collection will look, press play on the video above!

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