Heineken is embarking on their third year of the Heineken 100 influencer program that identifies and celebrates tastemakers who represent Heineken’s “Man of the World” platform.
The latest collaboration stemming from the Heineken 100 program is a duffle bag with menswear brand, Public School headed by designers Dao-Yi Chow and Maxwell Osborne, who designed limited-edition t-shirts for Heineken’s 2012 Red Star Access program under their streetwear brand, Black Apple.
“We chose Public School as a partner because their clientele, like ours, are open-minded, confident, resourceful men who know quality, seek out new experiences and are ever-evolving in all aspects of their life,” said Olga Osminkina, Senior Brand Director, Heineken USA. “We hope this is one of many future collaborations with innovative and accomplished designers who align perfectly with the aspirations of the Heineken consumer.”
The limited-edition weekender duffle bag features a black and navy camouflage jacquard twill, leather accents, and black nylon straps that have been die-cut into the bag for maximum display of the intricately woven fabric.
“Heineken has a history of providing consumers an ‘Open Your World’ experience,” says Dao-Yi Chow, Owner of Public School. “The concept behind the collaborative Public School duffle bag was to create a product that represents not only our unique point of view, but allows the recipient the opportunity to bring a piece of their world effortlessly and organically.”
You can take a look of some detailed shots of the Heineken 100 x Public school limited edition duffle bag in the gallery above, but if you would like to get an explanation about the bag from the designers themselves, check out the video below.