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Donald Trump’s political views are starting to affect his pockets, as more than 400,000 people have signed a petition asking Macy’s to sever its ties with Trump’s clothing line.

STORY: Letterman Stumps The Donald, Reveals That Trump’s Ties Are Made In China! 

The backlash for Trump is in part over his public skepticism about President Obama’s birthplace.

The petition on SignOn.org says Macy’s should also break with Trump over his “sexist” comments about women’s looks and other “unpleasant, nasty and despicable behavior.”

“Donald Trump does not reflect the ‘magic of Macy’s.’ We urge you to sever ties with him,” the petition reads.

The petition was created by Angelo Carusone, who previously campaigned against Glenn Beck.

According to the New York Daily News:

Singer and actress Cher saying on Twitter- “I’ll NEVER GO TO MACY’S AGAIN! I didn’t know they sold Donald Trump’s Line!” she wrote on Twitter.

Trump’s spokesman Michael Cohen, however, expressed confidence in the strength of the real estate mogul’s relationship with Macy’s.

“Mr. Trump is important to Macy’s, both as a brand and as an endorser. His ties, shirts, cufflinks, fragrances and other merchandise are top-selling items across the country – in particular Mr. Trump’s ties are the number one selling ties at Macy’s.”

In his own way, Trump had not personally addressed the petition on Twitter as of Monday afternoon, but made a point of tweeting about his new clothing line for Macy’s: 

“Just saw my new line of shirts, ties & suits @Macys – they are fantastic! Would make great holiday presents!”

Trump is surely aware of the backlash against him. 

SOURCE: NYDN