According to Fashion Bomb Daily, ”The Wilhelmina team will explore and develop fashion and beauty endorsement, editorial and licensing opportunities for the 5’9” chart-topping beauty, who is currently recording her third studio album.”
As for Breezy, this boy is all about branding, and we aren’t mad at it. The agency hasn’t made it too clear how they were going to work with the tattooed talent, save for Wilhelmina Men director Taylor Henrich telling WWD the following:
“Chris Brown is a multifaceted artist with a unique take on style and we are excited to translate and extend his brand.”
As for Chris, he sees the contract as an opportunity to tap into his artistry. In a statement, Chris stated:
“Art and style has always played a significant role in my life. It’s evolved with me throughout my career.”
Best of luck to both of the musical talents as they cross over into new arenas! We can expect to see a whole lot of re-branding from both Chris and Keri.