MAC cosmetics have long been known for their unconventional choices when it comes to beauty subjects advertising the cutting edge brand.
In the past, MAC has employed the likes of Nicki Minaj, Iris Apfel and Lady Gaga to advertise their ever changing beauty products … and now the brand is getting literal with the visuals they attach to their campaign.
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In a bold attempt to illustrate the beauty behind their newest line, “Strength,” MAC has employed the model services of body builder Jelena Abbou. Although she stands at 5’6″ and competes at 118 lbs, Jelena is nothing but muscle in the latest MAC “Strength” ad.
The line’s tag line reads:
Flex your femininity with a color collection that’s fearless, elegant and strong. Strike a powerful pose, stand out, redefine the notion of beauty – and do it with strength too irresistible to ignore.
We love to see big brands embracing a new standard of beauty instead of feeding us the same ol’ beauty standards. Kudos to MAC!
What do you think of the ad?
