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Adam Levine may have the moves like Jagger, but he has the scents like just about every single celebrity with a fragrance. 

The Voice judge slandered the venture of celebrity fragrances on Twitter back in 2011, but has now announced a fragrance of his own. 

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The tweet heat to perfume-making personalities came when Adam tweeted: 

“I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.”

But he is allowed a second opinion right? Especially when his fragrance is estimated to gross $25 million its first year. 

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The Maroon 5 frontman spoke with WWD about the fragrance, saying: 

“I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.”

While there is buzz around the new line, there’s one thing that isn’t being let out of the bag: the name. As of right now, we know Levine’s line is not just one fragrance, but rather a “masterbrand,” including both men’s and women’s fragrances with a Macy’s launch slated for later this month. 

As for pricing, microphone shaped bottles will range in price from $35 to $65. 


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