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Never say never!

Adam Levine once joked that making celebrity fragrances should be “punishable by death,” but we guess he’s been screaming YOLO recently, because he now has a fragrance of his own.

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Cleverly named Adam Levine, the fragrance is now available at Macy’s stores nationwide and Adam was on hand last night to celebrate the launch in L.A.

The Maroon 5 frontman showed up to the Macy’s in Century City, Los Angeles in a crisp blue suit and tie combination that is a far cry from the shirtless version of Adam we are used to seeing.

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Take a look at a few of the pictures of Adam and his well-coiffed hair on the red carpet for his fragrance launch in the gallery above.