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Let’s be honest, everyone loves a clean pair of socks.

Even if the socks aren’t the most vibrant, a cool pair is always welcome, and Nice Laundry is out to help you keep a few of those cool pairs in rotation.

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The D.C.-based men’s sock brand, created by tech duo Ricky Choi and Phil Moldavski, makes it efficient and affordable to start a new sock wardrobe by offering colorful, high quality socks in packs of 6. Essentially you can overhaul your entire sock drawer for under $90.

While most people are OK with just the run-of-the-mill, black, grey or navy pair, Nice Laundry has incorporated pops of color, camouflage and other patterns into their socks to help a bit of your personality shine through. 

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Nice Laundry is also helping you get rid of your old socks by giving them a second life. Every order comes with a prepaid shipping label to make it easy for you to send in your old socks. A significant percentage will be reused and repurposed, while the balance will be converted into recycled fibers. Not too shabby.

Take a look at a few of the socks that Nice Laundry has to offer in the gallery above, or head over to their kickstarter page for your chance to get a few pairs for yourself!