The Daily Grind Video

Hennessy Artistry, a collaboration between the number one selling cognac in the world, the country’s number one Urban music station Hot 97 and curation by Q-tip, brought alternative emcee Asher Roth to the Brooklyn Bowl on Wednesday night for a free show.

Now in its 5th year, Hennessy Artistry is hitting Brooklyn and Manhattan for three nights combining emerging artists with the hot artists of today – Asher and Travie McCoy this time around.

The events will be  hosted by the voice of New York, Angie Martinez, and include performances by artists to watch Maluca, Gilbere Forte, Wynter Gordon, and more to be announced.

Other Hennessy Artistry’s New York City events will take place on September 29 at S.O.B.’s, October 6 at an undisclosed location and will conclude with the finale concert of the U.S. tour at Cipriani Wall Street on October 14.

Additionally, fans across the globe will be able to view a live feed of the New York performance on October 14 via Ustream on the Hennessy Facebook page.

Read about MALUCA‘s performance on the next page.


Maluca is attached to the Mad Decent label – owned by Philadelphia-based DJ, producer, and songwriter Diplo – and describes her music as tropical punk, because she doesn’t ‘do your typical Latina pop music.’

The translation of Maluca is ‘crazy girl’ in Portugese and is a good starting point for describing the live show; by the end of the second song she had already dumped a glass of cold water over her reflective silver one piece bathing suit, and danced through several synthesizer enduced seizures.

Maluca was accompanied by two dancers performing choreographed dances, creating some sense of stability on stage while Mulca was off embodying her music: animated and frantic.

El Tigeraso



Philadelphian Gilbere Forte, pronounced (jil-bear), would fit in with the crowd any day at the Brooklyn Bowl, which is nestled in one of the hipster districts of Brooklyn. His glasses are black framed, he wears a beard and seems like flannel shirts are a staple in his wardrobe.

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