As festival season quickly comes to a close, A3C Music Festival & Conference is slated to unofficially end the trendy pastime with a 5-day music festival and conference in Atlanta.
Not categorized by bohemian-style clothing or frivolous accessories like glow sticks, A3C has served as a platform for hip-hop and R&B artists (primarily from the southern region) to showcase their talents on intimate stages across the city for ten years and counting.
In its 11th year, A3C also incorporates the element of live panels and conferences detailing the ins and outs of navigating the music business, as well as understanding the history behind the art and culture of hip-hop through academia, film, fashion, and social responsibility.
Fans can expect appearances from Father, 2 Chainz, Rakim, Wiz Khalifa, Beanie Sigel, Just Blaze, Cam’ron, Raury, DeJ Loaf, Mike WiLL Made-It, OG Maco, Curren$y, and so many more dope artists.
The conference portion of the festival is Thursday, October 8 to Saturday, October 10 at The Loudermilk Center in downtown Atlanta. If you’re heading down to the dirty south to experience A3C, click here to download the smartphone app.
Here’s everything you need to catch at A3C.
Thursday, October 8
Soulfood Cypher
Where: Atlanta Streetcar in Old Fourth Ward
Time: 4-5:30 p.m.
A3Conversations w/ Dame Dash & Marc Lamont Hill
Where: Conference Center Ballroom
Time: 5 p.m.
Soundtrack With DJ Mustard & Fabolous
Where: Tabernacle
Time: 9 p.m. – 12 a.m.
Friday, October 9
Art & Needlz
Where: Atlanta’s Harlem Nights Ultra Lounge
Time: 8-11 p.m.
Hip-Hop N Hipsters
Where: 258 Auburn Ave, Atlanta, Georgia
Time: 10:30 p.m.
BET Music Matters Showcase
Where: Main Stage @ Festival Grounds
Time: 5 – 11 p.m.
Saturday, October 10
A3Conversations w/ Juan Epstein & De La Soul
Where: Conference Center Ballroom
Time: 12:30 p.m.
The Art Of Sound w/ Rico Love
Where: A3C Pro-Audio Center
Time: 2 – 3 p.m.
A3Conversations w/ Juan Epstein & Rakim
Where: Conference Center Ballroom
Time: 3:30 p.m.
Women In Hip-Hop: The Entrepreneurs
Where: Conference Center Ballroom
Time: 6:30 – 7:30 p.m.
Fresh Dressed Screening
Where: Cinefest
Time: 5- 7:15 p.m.
Sunday, October 11
Soul In The Hole
Where: Selena S. Butler Park
Time: 11 a.m. – 2 p.m.
Taylor Gang Showcase
Where: A3C Main Stage
Time: 8:30 – 10:30 p.m.
A3C Official Closing Party
Where: Boiler Room
Time: 10 p.m. – 2 a.m.
PHOTO CREDIT: Instagram, Twitter, Getty