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Young Thug is taking music propaganda to a new level.

For some time, the streets have been waiting for Thugger’s release of Slime Season 3. The Atlanta rapper got his fans riled up with his latest promotion of the project. During SXSW in Austin, Thugger held a rather unique, funeral-style moment down in the city’s 6th Street.

What looks like a funeral procession, a group of men dressed in suits carried a vandalized casket in a crowd of people.

A close picture of the casket shows the date “3-25-16,” hinting the project will probably drop on March 25th.

If that isn’t one clever marketing stunt, we don’t know what is. Stay tuned for March 25th.

PHOTO CREDIT: Getty