The Daily Grind Video

Billionaire Boys Club (BBC) and Ice Cream, two lines of luxury clothing established by Pharell of The Neptunes and Japanese fashion icon Nigo, enter season 11 of its clothing releases with the 2010 Fall/Winter collection.

BBC was inspired by the hip-hop genre and is a favorite among emerging hip-hop artists and existing hip-hop moguls. This line also draws influence from Japanese street styles, hence including bright colors with bold and intriguing patterns.

The newest portion of the BBBC collection is the Classic Curve Logo Baseball T-Shirt (seen above) in black, navy or red. The Ice Cream collection is on the next page.

Ice Cream, termed by the creators as clothing for the skaters, releases its new take on the classic character tee with the Crunch Bar Fish tee, the Cherry tee, and the Wrapped Up Dog tee. All can be viewed on the next page.


These examples are only a portion of the clothing released; the full lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories.

They have recently released a free iPhone application that allows users to view the blog, tweets, and videos for the clothing line, and cycle through all 11 seasons of wear. Just search for Billionaire Boys Club on your iPhone or iPod.