By now we’ve all heard Kim Kardashian‘s debut single, ‘Jam (Turn It Up)’ and although the song may seem like a fun club banger, there’s actually a deeper, more important message behind it.
In fact, each time someone purchases ‘Jam’ on iTunes, part of the proceeds will benefit St. Jude Children’s Research Hospital. The renowned hospital in Memphis, TN is at the forefront of pediatric treatment research, particularly concerning pediatric cancer.
Songwriter and producer The-Dream helped Kim out with the song. ‘[The-Dream and I] just had a good time,’ Kim told MTV. ‘And the proceeds are going to a cancer organization [because we both] lost a parent to cancer. So it’s just fun.’
Kim’s father, famed attorney Rob Kardashian, died in 2003 from esophageal cancer at the age of 59, and The-Dream’s mother, Reva Nash, died at the age of 35.
Kim not only works with St. Jude’s, but spreads her charitable sensibilities to various organizations, through different aspects of her career. Speaking to Piers Morgan earlier this year, Kim revealed that she helped fund a church set up last year in Calabasas by her mother Kris Jenner.
Morgan asked Kim if she knew how much she was worth, to which Kim replied: ‘Whatever it is, I give 10 per cent away to the church and that’s what I was taught. Every year. Absolutely.’
‘It’s not just (about) giving away, it’s about finding something that you really connect with,’ Kim told Morgan, ‘So when I find something it makes it so much more meaningful.’
What’s more, Kim also works closely with The Dream Foundation, an organization that grants wishes to terminally ill adults. ‘Every six months I do huge Ebay auctions through Auction Cause, where I give a portion of the proceeds to the Dream Foundation,’ Kim told Look To The Stars.
Kim has also worked closely with Russell Simmons‘ RUSH Philanthroptic Arts Foundation. She has helped by hosting charity events in Miami, as well as with the annual Art For Life East Hampton event, a charity fundraiser dedicated to ‘giving disadvantaged young people the opportunity to practice and appreciate art.’
In 2009, Kim (along with Reggie Bush and her sister Khloe) even visited Botswana and South Africa on behalf of Russell and Kimora Lee’s Diamond Empowerment Fund; the group visited schools, social programs and diamond sites, helping economically disadvantaged people in African countries where diamonds are a natural resource.
“Russell’s advice was just take it all in,” said Kim, “to experience what these children have to offer you. They’re going