The Daily Grind Video

Demolishing the vision of young men in pants dropping significantly below their behind, Def Jam and Phat Pharm clothing creator, Russell Simmons has unveiled the Fall 2010 Menswear Collection for his newest clothing undeavor, ARGYLECULTURE. In collaboration with Macy’s, the guru of urban wear has fashioned this line for the more mature male, aiming to portray success, individuality, maturity, and pride, through soulful aesthetics cross-bred with preppy culture.

For the urban male who has ‘arrived’ in the world, there comes a time when it ie necessary to trade in the puffy jackets, baggy jeans, and duffle bag for a sharper look that better mirrors their level of class. Fusing traditionally ‘urban’ concepts with more professional attire through colors, fabrics, and attention to detail, ARGYLECULTURE supports the maturation and introduction of the younger gentleman into modern-day metropolitan culture.

Russell with Anthony Anderson

Nicole Miller

Adrian Bailon

DJ Cassidy

Egypt Sharod

America’s Next Top Model‘s Jaslene Gonzalez

America’s Next Top Model‘s Jade

Some party-goers in all their finery