The Daily Grind Video

Although Selena Gomez may have possibly caught “Bieber fever” again, she still hasn’t lost sight of what’s important. This time around, it’s taking care of business. 
Miss Gomez is the designer and style-icon of Adidas’s Neo Fashion Collection, which is set to launch this February. Unfortunately, if Selena and Justin fall out of love again, this new deal isn’t completely Biebs-free. Justin was also named a spokesperson for the line just a month earlier. 

At the photo call today in Berlin, Selena rocked cute wedge sneakers, high pink socks, short shorts, oversized sweater, and a confident attitude. 

Selena and the models were dipped in all the cool digs the line features.

Check out the photos below.

Effortless beach hair for the win.