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There are no blurred lines when it comes to Pharrell Williams’ influence in the fashion world.

Just in time for the MAGIC convention in Las Vegas, Pharrell has continued the celebration of Billionaire Boys Club’s 10th anniversary with a red carpet worthy event at Pure night club.

For the occasion, Pharrell gave a sneak peek of what the masses can expect from BBC’s next collaboration: Timberland. The immortal producer, designer, and all around cool guy took to instagram to make the announcement with a caption that read:

“1 of 1…well…for now that is. #beeline #timberland@bbcicecream

He later took the boots, crimson red leather Timberlands in the classic construction boot style, for a walk on the red carpet.

Check out some more snaps from the event below.

Swizz Beatz joined Pharrrell on the red carpet in a Kenzo shirt.

PHOTO CREDIT: WENN