The Daily Grind Video

Who says you can’t combine business with a little Halloween pleasure? Last night was no exception, as Mashonda and LifeStyleHer presented the soft launch of Kasseem’s Dream, a lifestyle brand for creative children, Brooklyn-style, in New York City last night.

Kasseem was the man of the hour, as celebrity kids ranging from Madonna’s son Rocco, to Carmelo Anthony and La La’s son Kiyan, baby Egypt, Rebecca Minkoff’s adorable tot and more, came to celebrate his launch in their best costumes.

Kasseem’s Dream is a representation of the young mind through innovative and unique art forms. Through the brand, Mashonda and Kasseem aim to teach children how to express themselves by embracing the arts, and last night there was no shortage of expression as the little ones played their tiny hearts out.

The fun-filled activities at BKLYN BEAST were a child’s dream (and some of the adults’ like Daddy Swizz Beatz) as they climbed walls and dove into kid-friendly foam pits in Halloween costumes that ranged from scary zombies to adorable Disney Princesses, before being treated to a full-out performance by the team at BKLYN BEAST.

Mashonda’s lineup of adults wasn’t scarce either, as friend Jennifer Williams came to support, and Tanza Brown of Harlem’s baby boutique You Me N Dupri, Rebecca Minkoff and Carmelo Anthony were all in attendance.

The best part of the night? A dance off in a circle between Kiyan, Kasseem and Egypt that included back flips, hand stands, tumbles, and even a little headstand from 3-year-old baby Egypt. Too cute! Check out the photos from the event in the gallery below.

BKLYN BEAST is New York City’s first training facility where Parkour, Capoeira, and dance are combined to create an unparalleled experience that inspires, engages and educates members about movement, fitness and well-being.  

Kasseem’s Dream Halloween-Themed Launch Party At BKLYN Beast (PHOTOS)
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