The Daily Grind Video

Following in the footsteps of JCDC, D&G, Jack Spade, A Bathing Ape’s Nigo and most recently Marc Jacobs and Ashish, DRx is the latest designer to take inspiration from the brand’s heritage and iconography to create fashion that is both familiar and surprising in its interpretation.

Dr. Romanelli is famous for re-constructing vintage clothing pieces and outfitting the best in the game (like Nas) with custom one-off pieces. Now, he’s the latest designer to partner with Coca-Cola to bring that very aesthetic to the link and collaborate with the brand on a collection that applies the designer’s signature hand to the brand’s famous iconography.

Romanelli was inspired from his carefully sourced collection of retro Coke clothing from markets and vintage stores around the world, and alas, he is launching a 200 piece “Coca-Cola by DRx” collection to celebrate. The collection is complete with his signature bomber and biker jackets, vests and cut-and-sew T-shirts.

The collection pricing ranges between $50 – $750 per piece and will be available at Opening Ceremony in NY and LA and a selection of other boutique global retailers.

Check out some of the designs below.

PHOTO CREDIT: DRx Instagram 

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