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Leave it to Swizz Beatz to combine his love of two things into a money-making venture. The producer has joint his affinity for expensive cars and his passion for music into what is sure to be a lucrative partnership between Lamborghini and Monster.

Now the new co-owner of Monster, Swizz annouced the partnership with Lamborghini yesterday via an Instagram upload from Las Vegas where day 1 of CES, the biggest consumer electronics show, was in full swing.

Swizz teased the announcement upon his arrival Instagramming the following pic with a caption that read:

I told you we are not playing! Welcome to Monster 2014! Please pay close attention  this is just the intro #LamboPoweredByMonster @MonsterProducts

Followed by the official release of the statement with a photo that read:

As the co-owner of Monster I would like to proudly say the ink is dry #Lamborghini is now #PoweredByMONSTER  We’re not just a headphone company we’re an innovation machine  Welcome to 2014 we’re just getting started  #blessings

Congrats to Swizz on all of his accolades thus far, we will be following up with more on the collaboration as information is made available. Also, watch his red carpet interview with Simone “Boss Lady” Amelia below.

SOURCE: Instagram