The Daily Grind Video

Last year, Adidas snatched up Kanye West, giving him a chance to build the empire he always dreamed of. And now they’ve decided to snag another one of Jay Z’s favorites under their brand umbrella-ella-ella: none other than the blonde beauty Rita Ora. 

After seeing a number of “hmm”-worthy Instagram uploads from Rita, a self-proclaimed Jordan lover, in yet-to-be-released Adidas, we pretty much came to our own conclusion that the UK native would be working with the sneaker brand. But nothing was official until the proverbial fat lady sang – aka not until the brand announced it – and Adidas did just that yesterday, posting a photo of Rita Ora with the following caption:

Welcoming @RitaOra to the #adidasOriginals family! Known for her energy and original spirit, we are proud to announce that our FW14 collection will feature collaborations with #RitaOra – a match brought about by a mutual admiration for our shared rebellious natures. Expect the unexpected. Details to follow.

Rita x Adidas won’t be hitting stores or closets until Fall/Winter 2014, but until then, watch her Instagram closely for sneak peeks to come. Check out some of her Insta-clues below.

PHOTO CREDIT: Instagram 

Rita Ora Strikes A Pose As The Face Of DKNY (PHOTOS)
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