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Finding happiness isn’t an easy task, but over the past 15 years, music mogul Russell Simmons has discovered true enlightenment and mastered the art of meditation.

GlobalGrind caught up with our boss down at Austin’s SXSW Film & Music Festival during his hip-hop yoga class located at the Samsung Galaxy Experience pop-up center.

During our time with Russell, we discussed finding happiness, overcoming addiction, his new music platform for unsigned artists, ADD52, and of course, his latest book Success Through Stillness.

Russell also explained the purpose of his new media company All Def Digital, and revealed how Tricia Clarke-Stone, Founder of Narrative Marketing, was instrumental in executing and creating the deal between ADD52 and Samsung.

Check out our exclusive interview with Russell above. For all things All Def Digital, click here.

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