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If you’re a rising star in music and film, Austin’s SXSW Film & Music Festival is a 10-day event you shouldn’t miss.

Rising Charlotte, NC emcee and cult rap leader Deniro Farrar spent 40 hours on the road to perform over a dozen showcases in Austin. Seven interviews, 13 stages, four parties, and three days later, the “Burning Bills” rapper undoubtedly expanded his fan base with tons of electrifying appearances.

GlobalGrind caught up with Deniro backstage just minutes before his Brisk Bodega showcase to chat about his pre-show rituals, campaigning for the coveted XXL 2014 Freshmen cover, support from his city, women and of course, his adorable sons.

Watch our exclusive interview with Deniro above. Also, take a listen to Deniro’s compilation EP down below.

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