You guys. We had it all wrong: hover cars are not the future–shoppable music videos are. And the future, which is now, is blending together the realms of fashion, film and music and manifesting itself into the latest music video from Sky Ferreira.
Fashion truly meets music for her newly-released video for “I Blame Myself” as the lovechild between online retailer Ssense.com and System magazine. Set in the city of Compton, Sky finds herself behind bars following a dance break with her crew, which is pretty impressive. But the best part about the whole thing is that her designer digs, from Balmain to Saint Laurent, are all up for immediate purchase and eliminates the usual wardrobe query we have when watching music videos.
This isn’t the first time Ssense has done this though. Back in 2012, they released the first-ever interactive shoppable video for Iggy Azalea’s “I Think She Ready.” The only difference this time around is you’ll have to shop from a separate product page as to make for fewer interruptions for your viewing pleasure.
Head on over to Ssense to check it out.
PHOTO CREDIT: Vevo