The Daily Grind Video

We here at GlobalGrind have no issue admitting that we’re style stalkers. It is, after all, what we do, and the concrete catwalk happens to be one of our favorite places to see exactly what our favorite celebrities are wearing, because if they like it, chances are we love it. Often we see them decked out in high-fashion designer labels, so when we see new and emerging brands that get a star’s stamp of approval, it’s pretty refreshing. Take Ricki Brazil, for example.

While most brands follow the trends, Ricki Brazil is cut from a different cloth–literally. It all starts with a sketch, Creative Director Amburr Lee, who is very familiar with being a style standout, explained.

“I used to get into trouble for wanting to dress a certain way at school, and my parents would be like, ‘Oh you need to be into your books more than fashion.’ Who would’ve thought that today I’m getting paid to do what I used to get in trouble for growing up?” she laughed.

And the originality of her personal style is reflected in that of Ricki Brazil. She, along with the brand’s namesake, do it all from scratch. The patterns, the fabric samples–you won’t find anything else like it, which is why it’s perfect for the “girl that has a unique style who doesn’t want to look like everyone else,” Amburr explains.

Still though, there’s a little something for everyone from the line that does it all, from sporty clothes to loungewear. Everyone including Khloe Kardashian (seen below in the $75 Touchdown jersey) and Angela Simmons have taken a liking to it–which means it’s officially time to get familiar.

GlobalGrind: Ricki Brazil has been getting a lot of recognition lately. How has that been for you?

Amburr Lee: It’s great for me! Just for me to work with this company and it being new–it hasn’t even been a year yet–but to see where it started to where it is now, I just want Ricki and his team to receive more of the accolades than me. They didn’t know what to expect prior to it being started. I just want it to continue to be like that.

Obviously you love all of your pieces, but is there one piece that you love the most?

I love all of them, but the one piece would be the varsity sweatsuit just because it’s comfortable….or…. the trophy set. I’m just into white with gold because gold is everything to me! So I would say either of those two pieces.

You’re based in Los Angeles and Las Vegas. Are you guys looking to expand eventually?

I’m looking to expand to more stores, online stores like Revolve, Nasty Gal, Shopbop, as well as Nordstrom, Bloomingdale’s, but not to have our own specific store. We’re on Angela Simmons’ site, Angela I Am–that’s the only website, but we have a store in Miami that carries the brand. And we’re working with a store in Orange County currently that’ll be carrying the summer line.

What can we expect from your summer collection?

You can look forward to prints, colors, gold–the whole theme is Brazilian summer, so we wanted to create something like that. It’s pretty much like skirts, dresses, cover ups.

Let’s say this time next year, where do you hope the brand will be? 

More global stores. We have a lot of UK customers, a lot of customers in Dubai. Going more global with the brand, as well as having it in the stores I mentioned a year from now. Seeing more celebrities wear it–more of the celebrities that people look at to go to for fashion like Victoria Beckham.

What do you think is going to set your brand apart in the future?

Just basically basing it off things we come up with ourselves and not taking from trends that are already set. Setting the tone for something new.

You can shop Ricki Brazil here.

PHOTO CREDIT: Splash, Ricki Brazil

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