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While we may never know exactly what went down in the elevator between SolangeBeyoncé and Jay Z, speculators gon’ speculate. One thing is clear, though: the parties involved aren’t making a peep – but a high-end handbag brand is responding with a clever campaign of its own.

From what we could see in the leaked footage, blows were thrown and feet were kicked. Solo’s Stuart Weitzman sandal stilettos were pretty damn dangerous, but her real weapon of choice? An Anya Hindmarch ‘Crisp Packet’ clutch.

The $1,595 orange clutch is now sold out, and that may have a lot to do with what has to be one of the most quick-witted comebacks regarding the incident. The British brand tweeted the following image on Tuesday:

The blue version of the clutch (pictured above) is available now for pre-sale, and considering that it’s constructed out of metal, it’s pretty sharp around the edges and looks like it can withstand a little wear and tear at the very least.

Well, there’s no such thing as bad publicity, right?

PHOTO CREDIT: Getty, Twitter

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