The Daily Grind Video

And another one!

We already knew Rita Ora was a DKNY darling–the muse-turned-model stepped out of the studio and onto the runway for its Spring 2014 runway show and starred in not one, but TWO collection campaigns last year. But in December, the rumor mill said she’d be the face of the DKNY fragrance franchise, and as you can see, it looks like the rumors were true.

Donna Karan tapped the Roc Nation songstress for DKNY My NY, her latest scent celebrating the spirit of the concrete jungle itself. Sure, Rita is a British babe who hails from across the pond, but New York City is something like a second home to her, as she told WWD:

“[I find] great inspiration in New York City and its people. It’s so artistic and vibrant. I moved to NYC when I was 17 and began this new chapter in my life. I’m never going to forget New York, because my career started in the city. New York has always been a fairy tale to me.”

They say if you can make it here, well, you know the rest.