First, Victoria’s Secret was in hot water over “The Perfect Body” campaign. Now, Calvin Klein is facing similar backlash over the brand’s “Perfectly Fit” advertisement. While the Victoria’s Secret ad featured an array of models size two or smaller, the Calvin Klein ad aimed to include women of different body types. Sounds positive, right?
Well, the uproar is in the labeling of one of those models as plus-size.
The ad’s model Myla Dalbesio is simply a healthy size 10, the average female size in the U.S. Unfortunately, in the fashion world of incredibly skinny models, she is viewed as a “bigger girl.”
“I’m not the biggest girl on the market, but I’m definitely bigger than all the girls Calvin Klein has ever worked with, so that is really intimidating,” she said.
“Calvin Klein released me in this campaign with everyone else; there’s no distinction. It’s not a separate section for plus-size girls.”
However, it’s clear that Calvin Klein thought that a size 10 model would appeal more to the “plus-size” community. Although Dalbesio herself has struggled with body image and crash-dieting to make it in modeling, she doesn’t seem to be bothered by the ad. She tells ELLE:
“”I love that by opening this discussion, I can also (hopefully) open some doors for other models, friends of mine, that have always straddled the line between straight size and plus. True body diversity doesn’t mean only sizes 0’s and 2’s then jumping to size 16 and up. There is a middle ground.”
It should be noted that Calvin Klein never used the term “plus-size” to describe Myla. That being said, if anyone considers size 10 “plus-size,” then a good chunk of America’s healthiest and most beautiful are “plus-size” as well.
Is the “Perfectly Fit” campaign groundbreaking, or another example of body-shaming? Sound off below.
SOURCE/PHOTO CREDIT: ELLE