The Daily Grind Video

Wednesday evening went all the way up—up to the Gansevoort on Park Rooftop, to be exact–to celebrate the launch of G-Shock’s latest collaboration with Vashtie.

Bottles of champagne were popped, and guests, friends and other tastemakers, including Big Sean, indulged in golden desserts and danced into the late night to sets by Samantha Ronson and Funkmaster Flex.

Inspired by her obsession with gold, the limited-edition, metallic gold GMAS110VK-9A timepiece is one for the fashion-forward ladies, much like the international influencer herself, who is the first female artist to design a watch for the brand. The Violette and Va$htie logos are printed onto the watch, which comes packaged in a custom gold tin.

See photos from the scene down below, and check out more on the watch here.


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