If you’re a fan of McDonald’s breakfast, like much of America who tries to get up before 10:30 A.M. to start the day with it, then you’re in luck.
Our days of waking up early to treat ourselves to a Mickey D’s McMuffin might be over in due time, as Bloomberg is reporting that San Diego will be running a test of serving breakfast all day to consumers at some particular chains.
The site reports:
The test, slated to begin next month, will keep hash browns, Egg McMuffins and other sandwiches on the menu beyond the standard breakfast hours, Lisa McComb, a spokeswoman for the Oak Brook, Illinois-based company, said in an e-mailed statement.
McDonald’s is the fast-food breakfast leader, and the morning menu accounts for about 25 percent of the company’s business. As more Americans eat breakfast away from home, competitors such as Taco Bell and Starbucks have tried to take market share from McDonald’s with expanded offerings. Breakfast foods are some of the most popular items on McDonald’s menu, so the all-day test makes sense, Mark Kalinowski, an analyst at Janney Montgomery Scott LLC, said in a research note.
Chief Executive Officer Steve Easterbrook is looking to pull the fast food company out of a U.S. sales slump, as it has been one of the most highly-demanded options. It hasn’t been done in the past because the kitchen grills aren’t big enough to cook its entire menu at the same time.
Would you be excited if McDonald’s breakfast was served all day?
SOURCE: Bloomberg | PHOTO CREDIT: Getty