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Over 20 years ago, British hat brand Kangol invaded the U.S. and became a staple in ’90s hip-hop style. Now, the brand is branching out as the latest to launch a music streaming service.

Radio Kangol is an online radio streaming service that will join the hat brand with global underground music labels such as Los Angeles based Stones Throw, New York’s Minimal Wave and Golf, Jamaica’s Rockers International, London’s Soundway, and more.

Each label will produce a six-hour playlist of diverse genres, and each playlist will be matched to a Kangol hat that reflects the diverse cultures of all Kangol consumers, such as the bucket hat in hip-hop and the classic beret in reggae.

You can stream the service now at radio.kangol.com.

SOURCE & PHOTO CREDIT: Exposure America

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