Apple is getting rid of the once-hyped Beats Music once and for all.
The company will be shutting it down November 30 in order to push its own streaming service, Apple Music, according to the Daily Mail. It’s also directing current Beats customers to use Apple Music instead.
Apple said in a statement:
“All the pros that curated music for you are still crafting more amazing experiences. ‘Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.”
Apple acquired Beats from Dr. Dre and Jimmy Iovine in 2014 in a $3 billion deal. As of right now, Beats Music has 250,000 subscribers. Apple Music, which launched in June, currently has over 15 million subscribers – free and paid.
Apple also released their music app on the Android platform this week. Apple Music for all!
SOURCE: Daily Mail