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Social media has become an essential barometer for pop culture, style trends, and news. In 2015, Instagram was the place to go for the funniest photos, most shocking gossip, and up-to-the-minute information.

The photo-sharing site became so popular that some celebrities are now getting paid per post. It’s been reported that Kendall Jenner receives about $300,000 for an Insta. After all, she did have the most liked photo of the year on the social site, surpassing her sister Kim with 2.3 million likes on the pic above.

Kim Kardashian claimed the record for most Instagram followers and posted extremely adorable pics of North West this year. And let’s not forget her naked pregnancy selfie.

Beyonce became the queen of flooding us with epic pics. When she posts, the world stops. Literally. Stars like Zendaya used the site to clap back in extremely classy and mature ways and others, like Jay Z, just post when it’s convenient.

Check out our gallery of other memorable Instagram moments from 2015.

PHOTO CREDIT: Instagram

2015 Memorable Instagram Moments
CA: Opening Ceremony + Calvin Klein Jeans Celebrate The Launch Of The #mycalvins Denim Series With Special Guest Kendall Jenner
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