Bron Bron continues to diversify his bonds.
LeBron James‘ latest venture makes good on his deal with Warner Bros. thanks to his new reality show called Cleveland Hustles. The program will focus on James and his business partner Maverick Carter helping others materialize their dreams and aspirations.
According to a CNBC press release, the summer-premiering show is going to “give local entrepreneurs the chance to realize their own dreams while also helping to revitalize struggling neighborhoods in their city.”
The press release also indicates that “In “Cleveland Hustles,” NBA superstar LeBron James and his longtime friend and business partner Maverick Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland. LeBron and Maverick will enlist the aid of four trusted business experts and associates, who will in turn invest in and mentor fledgling entrepreneurs who need a little jumpstart. In success, these four businesses will provide jobs and services for neighborhoods that desperately need investment.”
This isn’t James’ first foray on-screen. He appeared in Amy Schumer’s film Trainwreck and also serves as a producer on Starz’s hit show Survivor’s Remorse. Another monumental revenue stream for the Cleveland kid is the lifetime deal he recently signed with Nike, which is said to be worth more than $500 million.
Now all we need is for LeBron to bring Cleveland a ring.