In the midst of Chipotle’s attempt to redeem itself, the chain is facing another setback. Yesterday, it was announced that a restaurant in Billerica, Mass. will temporarily close its doors after four employees fell sick, possibly of norovirus.
This comes after two E. Coli breakouts that sickened 50 customers across 14 states, as well as two norovirus outbreaks in Massachusetts and Florida. Not surprisingly, following the news of Tuesday’s closing, Chipotle’s shares dropped dramatically today.
This continues Chipotle’s downward spiral that resulted in the company’s stock dropping 18 percent since the first E. Coli breakout on October 31. Will Chipotle be able to repair its reputation? Looks like the situation is only getting worse before it gets better.
If Qdoba was plotting to overtake Chipotle’s throne, the time is definitely now.
SOURCE: CNBC | PHOTO CREDIT: Getty | VIDEO SOURCE: Inform