Things are not looking up for Snapchat. No, not at all.
After trying to force a lame update on us, those running the social media messaging app made another grave error when they mocked Chris Brown‘s 2009 felony assault against superstar Rihanna. In an attempt to survive and restructure the company after all the backlash, Snap Inc. has decided to lay off about 100 employees. But this isn’t the company’s first round of “It’s not you, it’s me,” according to Bloomberg.
While this round of cuts focuses on the advertising side of Snapchat, 22 content employees were laid off in January, and 120 engineers were laid off earlier in March. The layoffs are reportedly in response to over-hiring.
Bloomberg states, “Snap, which operates the Snapchat app, cut around 120 engineers earlier this month, saying it wanted to maintain a high technical bar, according to an internal memo distributed at the time. In January, the company let about two dozen employees go on the content side of its business. Those moves fueled further uncertainty for staff at a company that’s lost key executives and released a widely criticized product redesign.