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Ohio University senior, Anthony “Tony” Piloseno is the man behind an immensely popular paint-mixing TikTok page, which costs him his part-time job at Sherwin-Williams. Piloseno aimed to use the data collected from his viral TikTok videos to pitch to Sherwin-Williams in a digital marketing campaign that would surely appeal to a younger demographic of Gen-Z’ers and millennials alike.

@tonesterpaints

My first custom order! #Artist #paint #fyp #makeitmini #thankyou #PajamaJam

♬ Knock Knock – Mac Miller

Tony Piloseno is finishing up his senior year at Ohio University while working at a local Sherwin-Williams store. The company discovered his successful paint-mixing TikTok channel @tonesterpaints that is home to over 1.2 million followers. According to an article from Buzzfeed News, Piloseno said that for months he’d been spotflighting his viral account as an example of what Sherwin-Williams could do on social media by marketing its brand to a younger audience.

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